http://iphonedevelopertips.com/cocoa/uicolor-macros.html #define RGB(r, g, b) [UIColor colorWithRed:r/255.0 green:g/255.0 blue:b/255.0 alpha:1] #define RGBA(r, g, b, a) [UIColor colorWithRed:r/255.0 green:g/255.0 blue:b/255.0 alpha:a] // Code without the macro msgLabel.textColor = [ UIColor colorWithRed : 255 / 255.0 green : 251 / 255.0 blue : 204 / 255.0 alpha : 1 ] ; // Or like this... msgLabel.textColor = [ UIColor colorWithRed : 1.0 green : .98 blue : .8 alpha : 1 ] ; // Code with macro msgLabel.textColor = RGB ( 255 , 251 , 204 ) ;